Disney Says Fantasyland Expansion is Changing

Disney is redrawing the sweeping Fantasyland expansion plans it laid out last year, even as bulldozers clear land for the project inside the Magic Kingdom.

With the revisions, begun under new Walt Disney Parks and Resorts Chairman Tom Staggs, designers are attempting to rebalance the plans, which initially tilted heavily towards young girls by emphasizing attractions and experiences built around Disney’s stable of animated-movie princesses.

“We took a hard look at it amongst a number of us and said, ‘Can we make the appeal broader? Can we make it even better?’ “ Staggs said during an interview this week with the Orlando Sentinel.

Staggs declined to discuss specific changes to the Fantasyland plans, saying Disney would unveil them “in due course.”

Staggs said much of what was included in the original plans will be incorporated into the final product and that the changes are “improving it on the margin.” He characterized the revisions as part of any creative project’s natural evolution. As an example, Disney cited Hong Kong Disneyland, where early blueprints included an area dubbed “Glacier Peak” that was eventually replaced with a section themed around the company’s Toy Story film franchise.

“Our process is always iterative and always goes through changes as it goes along,” said Staggs, who was the Walt Disney Co.’s chief financial officer when he switched places with parks-and-resorts chief Jay Rasulo at the start of this year. Staggs added: “I believe one of my most important jobs is to make sure that I’m enabling and challenging our creative process to create the best possible result.”

The Fantasyland construction is well underway: Yellow backhoes and mountains of dirt are visible behind temporary construction walls erected inside the Magic Kingdom.

But rumors have been building for weeks that changes were afoot, fueled by reports from a pair of well-known Disney bloggers, Jim Hill of Jim Hill Media and Al Lutz of MiceAge.com.

For the rest of the article by Jason Garcia…please go to the Orlando Sentinel