Disney’s Give a Day, Get a Disney Day promotion

Greg McNaughten Nutt

One-Day Disney Park Passport from 1983

After the Year of a Million Dreams promotion was stretched into years, Disney tried the What Will You Celebrate promotion. Disney has now retooled the What Will You Celebrate promotion into Give a Day, Get a Disney Day.

The idea of this promotion in Disney’s own words is “to inspire one million people to volunteer a day of service to a participating organization in their communities.” This country has some of the most generous people in the world, and they usually can be counted on to give quite a bit when a disaster happens almost anywhere in the world. According to Associated Press, Americans have donated more than $5 million through their cell phones to help the victims of the recent Haiti earthquake. So it should not be hard to get a few people to give a little right? Well, there is always the small print. You can’t just donate your time to any old cause; they must be approved by Disney and arranged through Disney’s website. It is their promotion after all.

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