UP is Hot at the Box Office Opening Weekend

Pixar/Disney’s 10th pic and first 3-D movie, Up, was able to get a jump on the domestic box office with busy matinees from 1,534 3-D theaters — a record – and a total of 3,766 theatres total. So the unusual toon starring the voice of Ed Asner and receiving rave revenues opened to around $21.4 million Friday for probably a $65M weekend. Hollywood estimates for its Fri-Sat-Sun grosses started at $55M, went up to $60M based on matinees, and now may top Wall-E’s $63M. Up may also best DreamWorks’ first 3-D film Monsters v Aliens which opened at $59.3M over Spring Break. Disney has been marketing Up as a four-quadrant movie that hits all bases — from comedy to adventure, and Pixar’s most emotional film thus far.

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