Disney Turns to Baseball to Pitch G-Force

Walt Disney is turning to baseball to hype a 3-D movie about secret-agent  guinea pigs.

Walt Disney Pictures has signed a deal with Major League Baseball for undisclosed terms under which the entertainment giant will give away 1 million tickets to the movie “G-Force,” scheduled to open nationwide on July 24, if a  grand slam home run is hit at the sport’s  All-Star game on July 14.

“G-Force” is a comedy adventure about a covert government program in which guinea pigs are trained to work in espionage. “Armed with the latest high-tech spy equipment, these highly trained guinea pigs discover the fate of the world is in their paws,” says Disney.

Under the program, a grand slam at baseball’s mid-summer classic means a free ticket for the first million people to register at Disney.com between April 22 and July 14, as well as the more than 46,000 fans attending the game in St. Louis.

For the rest of the story…please go to Reuters.

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